Notes from some favorite episodes of How I Built this.

podcast

Need a good product
Need bit of luck
You can do everything right, but without a good product you will still fail
Need to figure out who your audience or target customers are.
There are different kind of normal people with different background. Identifying and focusing on them is very important.
On parenting, from Manoj Bhargava if you raised your son bad, why give him money. If you raised him good, why he needs your money.
Bottom third of the world don’t have electricity. Serving people at bottom third, it’s costly and that’s a thrill.
One thing we need to focus on, should be to use common sense and being determined.
Resiliency - Your face hits the floor 20 times, you wake up 21st times.
There should be a sense of urgency. Don’t delay. Do it immediately.
Life of modesty does help.
Have your data of your product for your VC pitch.
Anxiety is common when you are an entrepreneur.
Hear your customers
Before spending time on advertising have a great product.
If you can’t yourself your product, then you are a con-man selling something which you won’t use yourself.
If you don’t believe there is no luck, then you are being arrogant.

Eat when you are in hungry.
Babies Turn away from Brest or bottle when they are full.
Choosing from wide variety of food when you are hungry.
Eating intuitively helps with self-image and controlled eating.
Listen to your body.
Pay attention to your hunger. Are you really hungry ?
When you are hungry ( peak ) you start eating anything.
Key is stop to have rules about food. There is room for all kinds of food.
Mindfulness - really enjoy your food. You body will say when to stop.
Ultimate goal is to be at peace with your food.
You get to decide and you are in control. You can stop when you need to. Weight loss is not the goal of this type of good.

From Instagram Founders

50% time luck plays a part.
What you do with your luck separates the sucessful and unsuccessful.
Be ready to scale after launch
Customers dont care how much money you have raised, they care about the product value it provides
Need to be at right time and at right place.
Best lesson for an entrepreneur is failure
Sometimes you dont know the scale and reach of your product until you see it
No amount of money equals the happiness of seeing your product being used and loved by someone.
Product is all about what you solve and whom you are solving for.
Small decisions go a long way. Decision to keep instagram open for anyone to follow you

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